Journal #4: Victorian Graphic Design

The application of photography to printing and the invention of photography is crucial to graphic design and communication. The camera is modeled after the human eye, where the pupil dilates to let in light and constricts when the lighting is overexposed, like a camera lens. Photography was a huge part of the Victorian Era. The Victorians loved the Gothic style. By the 1850s, Victorian era and word started to mean the spirit, culture and the moral standards of society at that time. Graphic design in the Victorian Era was influenced by social standards and values of that time, such as sentiment, nostalgia, beauty. Beauty and nostalgia were represented with printed images of kids, young women, puppies, and flowers. The sentiment was symbolized with images of the home, religion, and patriotism.

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Journal #7: Alexy Brdovitch’s Harper's Bazaar Cover

I immediately recognized Alexy Brdovitch’s cover for the June 1951 Harper’s Bazaar. He captured the essence of summer with the bold colors. The cropping of the model’s face and legs draws attention to the beach clothes instead of the fashion model. Harper’s Bazaar is still a huge fashion magazine today along with Vogue, Allure , and countless others.

Journal #6: Modern Art

Drawn by the Spanish artist, Salvador Dali’s Persistence of Memory, 1931, is an iconic surrealist painting. Salvador(1904-1989) described his paintings as “hand-painted dream photographs.” The seaside cliffs in the background, are inspired by Salvador’s Spanish home and are the only object painted with a sense of reality. A technique, Dali often used called “the usual paralyzing tricks of eye-fooling,” meaning, he took placed everyday objects such as ants and melting clocks and distorted in an unfamiliar way. Works Cited: “MoMA Learning.” Willem De Kooning. Woman I. 1950–52 | MoMA , www.moma.org/learn/moma_learning/1168-2.

Journal #5: Art Nouveau and The Genesis of Twentieth-Century Design

Czech born artist, Alphonse Mucha (1860-1939), was drastically important to the art nouveau style in France. Mucha moved to Paris at age 27, where he rose to fame after printing a poster for a play on New Year’s Day. One of his most famous projects was his women project, his women that he drew had no nationally, age, or period attached to them. The Victorians rejected the art, and called the hair he drew too look like, “noodles and spaghetti.” Ironically, the hair he drew became a hallmark image for the Victorian Era. When Czechoslovakia became independent in 1917, Mucha returned home and his work became influenced by the history of his people. He died a few months after being arrested and interrogated by Gestapo in 1939 when Germany partitioned Czechoslovakia

History of Graphic Design(Su18 GID F001)

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